Use keywords in your image alt tags.
Use keywords in your image filenames.
Use keywords in the surrounding page text. Relevant keywords in the 10 or so words before and after an image are especially effective.
Optimize the overall page for that keyword. Be sure to place the keyword in the page title, header tags, and inbound links.
Use keywords in the image title tags.

Dear Reader,

Recently I had a experience to change the server for well running ecommerce portal from one server to another server. It was the ecommerce portal which is generating above $70K Revenue per month.

We were considering about the change the server for better server & better hosting server option. But I was really worried about my page rank or any other services which should not be changed while transferring site from one server to another server.

Main thing to take care while transferring site from one server to another server  is DNS settings, yes … DNS Settings …. these setting should be remain same, there is not a problem in changing IP address of the website, but you should make any changes regarding DNS settings. this is really very important thing regarding changing web server.

In simple language, DNS settings worked as a layer or masking the IP address of any particular website and keeps the information same for search engines., so you can change your web servers or IP address any time whenever you wanted to do all these things.

If you really know more about this , please share with me.

Thanks

Anil Dhawan

Are you running Export Business ? in India … Exporting from India to overseas. Then you are at right place. Here I can help you to increase or you can say I can help you to develop your export business.

May be you are not aware about Internet can help you to increase your market inoverseas. Importers always insearch for supplier from all over the world, As you know India is most popular country for importers. India is growing as a big exporter in lots of industries , like Gem & Jewelry Exports, Fashion Garments Exports, Sarees Exports, Handicrafts, Spices or Software Export … India is doing well day by day , year by year.

I have beed involved in lots of exports business for my clients as an SEO. SEO is the process that you can increase your reach to the customers or you can say .. Importers. SEO is the process .. so importers can find you , they can see your products online , so they can see your offers or services,… so they can contact you regarding business.   

Being  Exporter , what you can do to increase your reach to all over the world or  targeted business locations … you can build your website and host it … its not enough .. having a dashing website on the net is not just enough, important thing is people or importer can find your website then contact you for the business.

your website should be top ranked in all major players search engines like google , yahoo & msn. you have to acheive a good page rank for your website, grab relevent traffic which can be turn into revenue, you can do ppc campaigns management using advertise ment tools providing by major searh engines, you have to follow the techniques and tricks , so you can increase your online revenue. you have to think like a customer, what customer demands and you have to act like deep thinker to run and develop you website like that.

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Anil Dhawan

Google is going to start awesome service : Click-To-Call  

These days, Google is testing click-to-call Feature for Adwords. Telephone Icon will be appear on croner of the sponsored advertisement, where user can click and enter his phone number, after submitting google will call to advtertisers phone number … TOTALLY FREE OF COST, without showing customers phone number to the advertiser. BUT , visitor can see the advertisers phone number , which he can save for future calls.

After succesfully testing google will provide this funtionlaity to all the google adwords users.  

Happy Googling dudes,

Anil Dhawan

Everybody wants to increase page of his website, … but how ? .. thats a question … everybody do links exchange, article submission, writing blogs.   and much more efforts like this.

yes you can do all this … but after doing lots of analysis. Analysis about from where you are getting inbound links. Is that website is related to your website contents theme. if not, then its not worth getting links from unrelated website.

some traffic generator companies  says, “GET TRAFFIC” … website owners pays them for traffic generation, but that traffic deos not turns into the revenue. but .. traffic increases …. but unrelevent … worthless .. which increase just your bandwidth .. nothing else ..

What are the beast ways to get Inbound Links?

you must be a good writer,  find the related forums and post the answers in threads, which are related to your website theme or product. by doing this you are providing information  … you are providing source for those ppls who are already discussing about your product or services, which you are providing. .. there you can provide link to your website … you can generate HTML also .. and you can choose your “Anchor Text” , which is very important for getting inbound link.. Thats What google wants ..

Secondly… if you are using somebody’s services , you can go to their website and you can write review about their services, there you can also provide your website link

Third… you can post comments on blogs

Fourth: you can sign peaple’s guest books, who made the related content theme page

Fifth.. Press releases .. do it every month with fresh contents and offers.

Anil Dhawan

LSI or Latent Semantic Indexing means search engine refines the search engine result pages by associating different search terms.

In simple words , if you are searching for ”A”, this will produce result regarding “A” pages, or if are searching for “b” this will produce results regarding “B” pages.BUT, if you search for “AB”, this will not show the results for “A” or “B”, rather then displaying these pages, this wiill show all the results regarding “AB” Pages.

Best Example for these search terms are “Paris” , “Hilton” & “Tiger”, “Woods”.“Paris” is related to place & “Hilton” is related to Hotel, but if you associate these two search terms together then “paris hilton” relates to celebrity.

Earlier this technique was uses by google for its google adsense program or gogle adwords, now google is using it for organic results also.  thats why ” keyword Phrase” is more important for organic listing.

Anil Dhawan

if you really wanna success for your Search engine optimization efforts, you have to take care of all these factors in the year 2007, as per my experience, whatever i have analyzed and researched about google’s new alogrythems these factors are :-

1. Accessibility: be sure to check your website’s broken links. if your site contains broken links, then i think .. there will be a great promblem regarding indexing of your website. return status code should be “200″ to the search engine spider.
2. Site Information: be sure whatever you are putting in meta tags , page has the related contents to these meta tags, specially the keywords in title tag, also place related link on that page, so you can drive visitors to related pages for more information. In these days google is using LSI concept for search queries.
3. Site Navigation: every page should be linked to atleast one static link, easily accessible web site map, you can create multiple sitemaps but place only 100 links per sitemap. sitemap.xml should be well placed in web master central.
4. WebMaster Central Setup: if you are managing website, you must aware on Google web master central, there you can instruct google for you website and also you can find how the google is crawling you website.
5. NON-WWW or WWW:  under webmaster central select one option, in which way you want to index your website in google, bcoz google treats them as two different domains.
6.  Robots.TXT: place robot.txt file, where you can instruct the googlebot not to index the part of your website which is not for client use. this will save the spider’s visiting time and helpfull to index other pages.
7. Authorization: if your website requires login info, then please your information before login , which googlebot can index easily.
8. Header Parameters: if you are running dynamic website, do not pass lots of header parameters
9. URLS: donot use long urls, and use directory structure for URL’s , you can use URL rewrite concept for URL’s to convert the dynamic URL’s into Static URL’s
10. Blog Integration:  integrate blog with your website to spread you centents or RSS Feeds
11. W3C Validations: your website should be W3C validated. you can use this
12. Inbound Links: Most important to get inbound links from related websites.

if you have more factors please share.

Thanks

Anil